2018 is off to a great start for stoners in California, who can now enjoy the use of recreational marijuana—legally—thanks to a new state law that went into effect Monday. To top it off, cannabis enthusiasts will soon be able to satisfy their munchies with a weed-themed combination meal at Jack in the Box. Starting Jan. 18, the fast-food chain will offer the Merry Munchie Meal at select locations in Southern California for a limited time. The special combo box includes two tacos, five mini churros, three crispy chicken strips, a half serving of curly fries, a half serving of regular fries, and a small soft drink. Plus, it will only cost $4.20 (get it?).
Merry Jane, a marijuana-focused media outlet founded by Snoop Dogg in 2015, said the campaign celebrates the legalization of marijuana in California. Merry Jane COO Scott Chung added that the campaign with Jack in the Box “marries our brands’ voices.”
It’s also a smart business move for Jack in the Box, which has embraced cannabis culture for more than a decade. In 2013, the chain debuted “Munchie Meals,” a mashup of different food items, like a burger topped with curly fries and a spicy crispy chicken topped with onion rings, jalapeños, and nacho cheese sauce. In 2007, they released the “Jack in the Box Stoner” ad featuring a delusional young man who struggles to order tacos at a drive-thru during a late-night run.
“Jack’s Munchie Meals have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them—whether you’re at a concert, up late playing video games or pulling an all-nighter,” Iwona Alter, CMO at Jack in the Box, said in a statement. “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it.”
The Merry Munchie Meals will be sold at three Jack in the Box locations in Snoop’s hometown, Long Beach, California, from Jan. 18–Jan. 25, 2018.
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